Practice Queries on Consumer Behavior Analysis Paper

Name of the Scholar

……………………………………………………………………….. Program Enrolled



Consumer Behaviour

Training course Code

MKT 312

Section – 1

Practice Concerns

1 . When Costs orders five movie seats online pertaining to himself great friends to get a Friday night time showing in the latest action thriller, he's acting as a(n) _________________ A) Organizational consumer

B) Team customer

C) nonprofit consumer

D) Personal customer

2 . Matt's Mobile Companies has designed a cell phone plan especially for tech-savvy teens whom are heavy cell-phone users and stay in households generating over $150, 000 per year. In dressmaker the plan for the specific group of consumers based upon their particular requires, Matt's Cellular Services features provided among the ________. A) Societal advertising

B) Industry targeting

C) The advertising orientation

D) The product idea

3. A couple of times a year, once Estee Lauder runs a particularly good promotion, Candace buys some new cosmetic makeup products. She typically only usually spends the bare minimum required to be eligible for the promotion. On the client profitability pyramid, Candace is most likely to fall under the ________ tier. A) Lead

B) Silver

C) Iron

D) Platinum

AIRCARRIER MINI CASE: Transatlantic Airlines flies among popular locations in the US and Western The european union, and claims to deliver " a first class encounter for every passenger. " Most ticket buys are made on the web, and users of the Across the atlantic web site need to register ahead of they hunt for flights. Transatlantic uses this information to determine which usually consumers are producing the most earnings for the organization, which services they obtain most frequently, and which companies they are probably interested in tend to be not getting. This information can now be used to produce specific advertising offers to profitable consumers in an attempt to keep their organization and to expand the range of flight companies that they purchase. Transatlantic as well uses...


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