Electronic Commerce and Buyers Essay

Sample Persuasive Concept

Brenda Tatem

University of Phoenix On-line

Comm/470

May 13, 2012

Nakpangi McClam

Electronic selling or e-tailing has generated an entirely fresh way of getting close to the marketing of products and services. The potential for business to get to an almost endless number of consumers is unbelievable. The Internet provides consumers with an evenly unlimited quantity of supply and it has become a cultural norm in our society. Some great benefits of this availableness are quite a few, with businesses able to get live info containing marketplace interests and characteristics of the market, thereby increasing the ability to understand customer choices. The info provides info that can then be used in an effort to predict patterns and alternatives. The communication model enables consumers to look for through all types of products; your data aids in making strategic decisions and helps businesses stay competitive.

Behaviors in E-tailing

One of the most attractive characteristics to customers participating in e-tailing is the comfort of online shopping. Obtaining the opportunity to browse products and services twenty-four hours a day, seven days every week enables buyers to expand their period spent on the Internet shopping. Merchants then have those same several hours to persuade consumers to spend. As a great ever-increasing time deprived world, this component plays a pivotal part in how businesses develop. Additionally , consumers can pressure retailers to supply competitively priced goods, punctually and at top quality; retailers whom fail from this will be struggling to remain competitive. E-tailers must therefore make the Internet shopping encounter convenient, easy to access and attractive.

Consumers are greatly inspired by the...

Sources: Roebuck, Deb. (2006). Increasing Business Connection Skills (4th ed. ). Retrieved in the University of Phoenix e-book Collection repository.



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